Technology to Transform

We launched the Content Authenticity Initiative (CAI) in 2019 with the goal of increasing trust and transparency online and combatting misinformation through Content Credentials. These credentials help creators prove what’s true while also ensuring that they get proper attribution for their work.

The CAI is now a global coalition of more than 3,000 organisations — including hardware, software and media companies — that are establishing the standard for transparency and attribution across the entire content ecosystem and helping to bring more trust to digital content.

We’re actively working with policymakers around the world. Most recently, we took part in the US Senate Judiciary Subcommittee Hearing on AI and Intellectual Property, which was an important step in bringing together industry, government, creators and the public so we can work together to ensure the responsible development of AI.

We also collaborated on the EU 2022 Code of Practice on Disinformation, the first international code to include comments on provenance and the C2PA standard.

Adobe is committed to delivering trusted experiences to our employees, customers and partners by protecting the integrity, security, privacy and availability of our products, systems and data. We incorporate safety principles and certified security and privacy controls through all stages of product development to help protect software in all applications and implementations. Learn more in the Adobe Trust Centre.

We believe AI has the power to amplify human intelligence, creativity and ingenuity to create exceptional digital experiences and we’re committed to advancing AI ethics in a responsible and inclusive way. We take a people-centred approach, ensuring that all new AI features and innovations are developed in accordance with our principles of accountability, responsibility and transparency.

We’ve created standardised processes that our AI-powered features must go through before we bring them to market. This includes training, testing and a review process overseen by a diverse, cross-functional AI Ethics Committee. We teamed up with industry leaders to create and build a Trust in AI framework. We’re also working with government leaders to develop balanced frameworks to regulate AI.

We’re committed to continuously improving the accessibility features in our products, tools and platforms. We use the power of Adobe Sensei, our artificial intelligence and machine learning framework, to make our products more accessible. Through our Readability Initiative, we’re working with educators, experts, non-profits and technologists to help people of all ages and abilities read better through AI, machine learning and digital tools like Adobe Acrobat.

Inclusive design is core to our overall strategy. We continue to educate designers and engineers to raise awareness on how to think more broadly, seek out diverse voices and work together to make better products. We’ve released a collection of React Spectrum Libraries and tools to help developers build adaptive, accessible and robust user experiences. Our new PDF Accessibility Auto-Tag API leverages Adobe Sensei to automate and scale the process of tagging PDF content structures so that individuals with visual or learning disabilities can more easily navigate digital documents.

We work with government and industry leaders to help set web accessibility standards that promote greater inclusion. Among the many standards and policy initiatives we’ve been involved in over the years are updates to Section 508 in the US Federal Government and EN 301 549 in the European Union and we’ve served as editors for the Web Content Accessibility Guidelines (WCAG) and Accessible Rich Internet Applications (ARIA) working groups at the W3C.