What is {{adobe-firefly}}?

Adobe Firefly is family of creative generative AI models. Features powered by Firefly are embedded in Adobe’s flagship apps and Adobe Stock.
The vision for Adobe Firefly is to help people expand upon their natural creativity. As both a standalone website and a technology that powers features inside Adobe apps, Firefly offers generative AI tools made specifically for creative needs, use cases, and workflows.

What is generative AI?

Generative AI is a type of artificial intelligence that can translate text and other inputs into extraordinary results. While the conversation around this technology has centered on AI image and art generation, generative AI can do much more than generate static images from text prompts. With a few simple words and the right AI generator, anyone can create videos, documents, and digital experiences, as well as rich images and art. AI art generators can also be useful for producing “creative building blocks” like brushes, vectors, and textures that can add to or form the foundation of pieces of content.

What is Adobe doing to ensure our AI image generation tools are developed and deployed responsibly?

As part of our work to design Firefly to be commercially safe, we trained our first Firefly model on licensed images from Adobe Stock and public domain content where copyright has expired.

We perform internal testing on our generative AI models to mitigate against any harmful biases or stereotypes. We also provide feedback mechanisms so users can report potentially biased outputs and we can remediate any concerns.

In addition, Adobe is committed to building trust and transparency into digital content with Content Credentials. Content Credentials function as a digital "nutrition label" that can show important information about how and when content was created and modified, including whether and how AI was used. Adobe automatically attaches Content Credentials to images created in Firefly to show that they were AI generated. This level of transparency gives creators a way to authenticate their content and helps consumers make informed decisions about content they see online.

This is the mission behind cross-industry coalition the Content Authenticity Initiative (CAI). The CAI was co-founded by Adobe in 2019 and now counts more than 3,300 members including tech companies, news organizations, NGOs, academia and more. The CAI works alongside the Coalition for Content Provenance and Authenticity (C2PA) industry standards organization, which developed the technical specification for provenance technology used in Content Credentials.

Which {{creative-cloud-apps}} have Firefly?

We are bringing {{adobe-firefly}} to {{creative-cloud-apps}}. Features powered by Firefly can currently be found inside {{photoshop}}, {{illustrator}}, {{adobe-express}}, {{substance-3d}}, {{indesign}}, Lightroom and {{adobe-stock}}.

What is the {{adobe-firefly}} Premium plan?

The Firefly Premium plan opens up creativity to anyone at any design skill level. With Firefly, anyone can use everyday language to get extraordinary results with generative AI. Find out more or sign up for the Firefly Premium plan.

What are generative credits?

Your Creative Cloud, {{adobe-express}}, Firefly, or {{adobe-stock}} subscription now includes monthly generative credits that give you access to content creation features powered by Firefly. Find out more about generative credits.

What languages does Firefly support?

Firefly is bringing the power of generative AI to global audiences by supporting over 100 languages for text prompt inputs.

What if my prompt isn’t accurately translated?

We currently support prompts in over 100 languages using machine translation to English provided by Microsoft Translator. Because of the nuances of each language, it’s possible certain generations based on translated prompts may be inaccurate or unexpected. We are working hard to identify and resolve any issues. To report incorrect translation results, hover over a generated image and click on the Report tool.

What is the difference between Firefly Image models?

The newer generation of image generation models within Firefly produces higher quality images, better interpretation of prompts, and more accurate text in images.

Where does Firefly get its data from?

The current Firefly generative AI models were trained on a dataset of licensed content, such as Adobe Stock, and public domain content where copyright has expired.

As Firefly evolves, Adobe is exploring ways for creators to be able to train the machine learning model with their own assets so they can generate content that matches their unique style, branding, and design language without the influence of other creators’ content. Adobe will continue to listen to and work with the creative community to address future developments to the Firefly training models.

Does Adobe train Firefly with Adobe Stock editorial content?

No. Adobe Stock's editorial content is not used to train Adobe Firefly's generative AI models.

As an Adobe customer, will I have copies of my content included as part of the Firefly model?

No, copies of customer content are not included in the Firefly models.

As an Adobe customer, will I have my content used automatically to train Firefly?

No. We do not train on any Creative Cloud subscribers’ personal content. For Adobe Stock contributors, the content is part of the Firefly training dataset, in accordance with Stock Contributor license agreements.

What is Adobe’s approach to ethics in generative AI?

We have developed and deployed generative AI at Adobe in accordance with our AI ethics principles of accountability, responsibility, and transparency. Read about AI ethics at Adobe to learn more about our approach and commitment to developing generative AI in a way that respects our customers and aligns with our company values.

Does Adobe plan to compensate {{adobe-stock}} contributors whose content is used in the dataset to train Firefly models, and what will the compensation plan look like?

We have a compensation model for {{adobe-stock}} contributors. For more information, see the {{adobe-stock}} FAQ.

What is Adobe doing to ensure that Firefly is commercially safe?

As part of Adobe’s effort to design Firefly to be commercially safe, we are training our initial commercial Firefly model on licensed content, such as Adobe Stock, and public domain content where copyright has expired.

Can I use Firefly-generated outputs in commercial projects?

Outputs from generative AI features without the beta label can be used commercially. Outputs from generative AI beta features can be used commercially unless otherwise designated in the product or elsewhere, but these outputs are not eligible for indemnification while in beta.

What is Adobe GenStudio? How does it relate to Firefly?

Adobe Firefly is an integral part of Adobe GenStudio — a generative AI-first offering for marketers to quickly plan, create, manage, activate, and measure on-brand content. Adobe GenStudio natively integrates Adobe Experience Cloud and Creative Cloud applications like Frame.io, Adobe Express, and Firefly Services to automate content production at scale.

What is Firefly Services?

Firefly Services is a comprehensive set of generative AI and creative APIs, tools and services for content generation, editing, and assembly, empowering organizations to automate the production of content while maintaining quality and control. These new generative AI capabilities powered by Adobe Firefly help organizations automate content production and tailor it to their brand. Learn more here.