Creators first.
Adobe is committed to developing {{generative-ai}} responsibly, with creators at the center. Our mission is to give creators every advantage — not just creatively, but practically. We are committed to working closely with our creative community to build technology that supports and improves the creative process.
Enhance the creative process.
The vision for {{adobe-firefly}} is to help people expand upon their natural creativity. As both a product and an embedded model inside Adobe apps, Firefly offers generative AI tools made specifically for creative needs, use cases, and workflows.
Give creators practical advantages.
Firefly is designed to be safe for commercial use. The current Firefly generative AI models were trained on a dataset of licensed content, such as {{adobe-stock}}, and public domain content where copyright has expired. To ensure that creators can benefit from {{generative-ai}}, we’ve developed a compensation model for {{adobe-stock}} contributors whose content is used in the dataset to retrain Firefly models.
Set the standard for responsibility.
We believe that generative AI can be developed responsibly, starting with respect for creators’ rights. We founded the Content Authenticity Initiative and the Coalition for Content Provenance and Authenticity to stand up for accountability, responsibility, and transparency in digital content.