Generative AI is new technology with a lot of promise, but one that has also caused a lot of uncertainty and concern around the impact it may have on the creative industry. Our view is that AI is a tool for, not a replacement of, human creativity. We believe that generative AI can be developed responsibly, starting with respect for creators’ rights. Our generative AI solution, Adobe Firefly, is driven by our roots in the creative community and our respect for creators.

The vision for Adobe Firefly is to help people expand upon their natural creativity. As both a standalone website and a technology that powers features inside Adobe apps, Firefly offers generative AI tools made specifically for creative needs, use cases, and workflows.

We believe Adobe Firefly has the most creator-friendly approach in the industry. This page lays out our approach on how we develop the generative AI models behind Adobe Firefly. Our aim is to be clear about what we do and do not do, to differentiate our approach from much of the broader industry, and to provide an example that can hopefully guide the industry to a more responsible place.