Understand low-res concepts

Sometimes called “low-res” or “low-fidelity” designs, these initial concepts are similar to sketches. Share them with your client to ensure you’re moving in the right direction.

Hand over high-res designs

Once a client selects and approves a direction, refine the chosen concept and provide them with three “high-res” design options: two on-target “safer” options and one more adventurous option.

Revisions

Based on the agreed upon number of revisions, this is the time for your client to give feedback on the close-to-final design.

Handing-off

At this point, you prepare and save the files you are handing off in all of the agreed upon sizes, colors, and formats.