3D product design & modelling with Substance 3D.

Notably, accurate visualisation improves the fidelity of any design features when reproduced at later stages in the production process. All too often, design elements created high up the chain fail to cascade down to digital designers and 3D artists, who frequently have to re-create these elements from scratch. Overall quality, then and adherence to the initial vision of the product design benefit greatly from accurate digital visualisation.

In addition, a 3D-centred workflow can drastically reduce the costs associated with design iteration and prototyping, while allowing these steps to be done more quickly. Using rich materials and high-end 3D rendering, designers can accurately visualise how products will look and see them in context, much earlier in the process — and iterate more freely.

When all stakeholders can review a design project in 3D, it’s possible to avoid many of the costs and delays conventionally associated with creating a succession of prototypes and delivering those prototypes to a range of territories. And when physical prototyping is required, leveraging a combination of virtual photography and 3D printing can bring the virtual and physical worlds almost in sync. As a result, creative iteration loops become easy and fast.

Improved internal communication can act as a driving force during the design process. During critical phases of the process, the lack of simple and powerful tools to express a concept can put the entire project at risk. The more accurately and realistically a design concept can be illustrated, the more easily partners on the project will appropriate the product, whether they are in engineering or marketing or sales.

The speed and cost effectiveness of a 3D-focused workflow extends beyond the design phase. Such a process is ideal for creating ultrarealistic marketing visuals, immediately after the final product design is approved and in parallel with the launch of production tools. It’s no longer necessary to wait for physical prototypes, potentially letting you advance your product’s time to market by weeks or months.

The applications of 3D models are not limited to creating marketing images. Ecommerce platforms increasingly require a large number of visuals — sometimes before a product has even entered the manufacturing stage. Fortunately, a 3D-centred workflow typically results in multiuse assets. The same models used to iterate on product design, for instance, can be used to generate 360-degree views or interactive augmented reality experiences.

The Adobe Substance 3D toolset allows product designers across all disciplines and industries to streamline design workflows and to raise product visualisation to new levels of realism and detail.

The truth is in the details. That is why photorealistic visualisation matters so much to industrial designers. For instance, leather that doesn’t really look like leather won’t evoke the emotions you want the client to feel about the craftsmanship of the product. It just won’t be convincing.

This is true regarding every detail of the object. The smallest details — such as an icon’s position or whether it is printed, recessed or embossed — are enormously important in the world of product design. They carry the same weight as fundamental design points such as, say, whether the choice of a grip pattern will encourage the user to pick something up and hold it.

The Substance 3D toolset features easy interoperability between its various applications, as well as integration with all major 3D tools. Substance 3D plugins let you import, edit and visualise Substance materials directly within modelling tools such as 3ds Max, Maya, Rhino, Cinema 4D and Modo. Similarly, you can directly visualise these materials in any 3D rendering engine, such as V-Ray or Corona. You can even use the Substance 3D materials within major game engines, such as Unreal Engine or Unity.

Interested in getting your company to use Substance 3D? Learn more