Content as a Service v3 - Target - Friday, 24 January 2025 at 09.24
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ADOBE TARGET
Maximise customer conversions with engaging, personalised experiences.
Adobe Target optimises and personalises the most essential digital interactions, so you can improve the metrics that matter most — conversions, retention, revenue and more.
- Personalised interactions
- Experimentation & optimisation
- Administration & control
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Contextual and relevant interactions.
- Get a decisioning engine that uses real-time visitor interactions and behaviours to deliver relevant content and offers across channels. Use rule-based criteria to define web or mobile interactions for audience segments.
- Deliver same-page and next-page personalisation in real time based on customer interactions.
- Deliver personalised content — including tailored product selections — and rank the order offers and navigation options that are most likely to convert.
Fine-tuned experiences.
Use manual and AI-powered experimentation and optimisation to identify the most relevant and highest-performing content to key audiences and individuals at every touchpoint.
- A/B test your entire experience or test multiple elements simultaneously to find the most effective versions.
- Allocate traffic to the best-performing digital experience with multi-armed bandit testing.
- Improve algorithm performance and optimise AI-powered personalisation activities automatically.
AI-powered automation for scale.
The flexible, open architecture of Target lets you quickly scale your personalisation and optimisation programmes from modest to expansive, resulting in faster insights and increased ROI.
- Let stakeholders preview, review and approve journey variations using guided visuals and workflows. Approved journeys can then be instantly activated.
- Use device-native browser capabilities to deliver experimentation from within a customer’s device. Alternatively, you can pre-fetch and cache experience variations to increase speed and performance.
- Configure permissions to give users role-based access using enterprise governance tools that let you scale confidently.
- Deliver personalised activities and programs faster with the reimagined user interface that’s built on a react spectrum framework.
- Use AI Assistant - Product Knowledge to answer questions, suggest best practices and provide use case ideas to maximise and advance personalisation.
- Leverage AI Assistant - Content Accelerator to get content suggestions for campaign copy and imagery.
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IDC found that Adobe Target delivered a 651% ROI over three years.
Increased conversion by 38%.
Increased engagement by +125% with +76 new segments.
Drove +182k more clicks every year and +150k fewer bounces every year.
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Increase conversions, retention and revenue with AI-powered testing.
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CardDescription
Adobe Target has advanced experimentation, optimisation and automation tools so you can deliver relevant interactions across the customer journey.
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Marketer with two web experiences for an A/B test and the results
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2025-02-12
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caas:content-type/product-page
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caas:content-type/product-page, caas:products/adobe-target