Hands-on Tutorial

Beginner

3 min

Create a concrete brief to share out in the discovery phase

Gather client info like business goals, target audience, and how to measure success into a brief so you can align with your client on the project.

What you’ll learn

What is a Discovery phase?

The discovery phase is a critical first step in anyone’s creative process.

Understand your client

Ask questions and truly listen. Understand their pain points, likes, and dislikes.

Target audience

Seek to understand your client’s audience and also ask for competitor and industry work examples (if applicable).

Project scope and timeline

Understanding the scope of work, deliverables, and timeline will help you create a budget for the project.

Ground rules to set

Protect yourself, and ultimately your client, by capping the number of design ideas and rounds of revisions they can expect to see, and setting a fair billing schedule.


Instruction by

Brian Wood

Adobe Behance Contributors

Berna Mercan

Johann Jarmelo

Kazi Rofequl Islam

Mahmuda Akther

Sumaiya Begum

Spotless Agency

Adobe Stock Contributors

TemplatesForest

Lucadp

Amenic181

Юлия Дьякова

Inna Vlasova

RealPeopleStudio

Music by

TheRatu

11 March 2024

Try these tutorials with Illustrator

Create illustrations and other graphics with vectors.
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