Animated display ads are an effective, attention-grabbing way to attract more views and increase brand awareness.
Banner ads, which typically appear at the top of a webpage, are such a common feature of online life that you may not even notice them anymore. Make an animated banner and its motion will draw the viewer’s eye, so your information has a better chance of getting across.
Ways to make your animated banner ad stand out
Animate type in and out of the scene with text presets.
Give life to graphic elements with shape layers and the Wiggle Paths option.
Make looping animations so the message repeats fluidly.
Think of an animated banner ad as your own little theater. The edges of the ad are just like the edges of a stage. If you have multiple topics to cover, treat each one like its own scene. Animate its entrance into and exit from the banner as if you were changing the set in a play.