Adobe Generative AI User Guidelines

 

Last Updated: 10 May 2024

 

These Generative AI User Guidelines (“Guidelines”) govern your use of Adobe’s generative AI features. In addition, if your agreement with Adobe is governed by the General Terms of Use located at adobe.com/go/terms, then your use of these generative AI features is also governed by the Adobe Generative AI Additional Terms located at adobe.com/go/adobe-gen-ai-addl-terms, which are incorporated by reference into these Guidelines.


These Guidelines have two goals: to maintain the high-quality of content generated using Adobe’s suite of products and services and to keep our products and services accessible to our users in an engaging and trustworthy way that fosters creativity and productivity.

 

1. No AI/ML Training

 

When using our generative AI features, you agree you will use them only for your creative and productivity work product and not to train artificial intelligence or machine learning models.


This means you must not and must not allow third parties to, use any content, data, output or other information received or derived from any generative AI features, including any Firefly outputs, to directly or indirectly create, train, test or otherwise improve any machine learning algorithms or artificial intelligence systems, including any architectures, models or weights.

2. Be Respectful and Safe

 

Do not use Adobe’s generative AI features to attempt to create, upload or share abusive or illegal or content that violates the rights of others. This includes, but is not limited to, the following:

  • Pornographic material or explicit nudity
  • Hateful or highly offensive content that attacks or dehumanises a group based on race, ethnicity, national origin, religion, serious disease or disability, gender, age or sexual orientation
  • Graphic violence or gore
  • The promotion, glorification or threats of violence
  • Illegal activities or goods
  • Self-harm or the promotion of self-harm
  • Depictions of nude minors or minors in a sexual manner
  • Promotion of terrorism or violent extremism
  • Dissemination of misleading, fraudulent or deceptive content that could lead to real-world harm
  • Private information of others

 

Your prompts and the results generated by generative AI features in Creative Cloud products may be reviewed through both automated (e.g., machine learning) and manual methods for abuse prevention and content filtering purposes.

 

Please note that we may report any material exploiting minors to the National Centre of Missing & Exploited Children (NCMEC).

 

If at any time you believe someone has violated these Guidelines, please report it by contacting us at abuse@adobe.com.

 

3. Be Authentic

 

We disable accounts that engage in behaviour that is deceptive or harmful, including:

  • Using fake, misleading or inaccurate information in your profile
  • Impersonating other people or entities
  • Using unauthorised automated or scripting processes (such as bulk or automated uploading of content through a script)
  • Engaging in schemes or third-party services to boost account engagement (artificially increasing the number of appreciations, views or other metrics)

 

4. Be Respectful of Third-Party Rights

 

Using Adobe’s generative AI features to create, upload or share content that violates third-party copyright, trademark, privacy, publicity or other rights is prohibited. This may include, but is not limited to, entering text prompts designed to generate copyrighted, trademarked or otherwise infringing content, uploading an input or reference image that includes a third party’s copyrighted content, generating text that plagiarises third-party content or using a third party’s personal information in violation of their privacy or data protection rights. If you’re not sure whether your content violates the rights of a third party, you may want to keep in touch to an solicitor or consult publicly available reference materials at the following:

 

If you want to report the misuse of your own creative work or your own intellectual property by one of our users, you can do that here: Intellectual Property Removal Policy located at https://www.adobe.com/legal/dmca.html. If you have a contract or other dispute with an Adobe user regarding content they have uploaded to our products and services, please resolve the issue directly with the user. We can’t moderate contract, employment or other disputes between our users and the public.

 

5. Use Your Judgement

 

Generated outputs sometimes may be inaccurate or misleading or otherwise reflect content that does not represent Adobe’s views. As a result, please use your judgement to review and validate generated outputs.

 

6. No Professional Advice

 

Generative AI features are not intended for professional advice. Do not use generative AI features to seek or provide legal, medical, financial or other kinds of professional advice or any opinions, judgements or recommendations without conducting your own independent consultation or research. Generative AI features cannot replace advice provided by a qualified professional and do not form any such relationship (e.g., solicitor-client relationship).

 

7. Content Credentials

 

Adobe may attach or publish Content Credentials for content created with generative AI features to let people know it was generated with AI.  Learn more about Content Credentials.

 

8. Commercial Use

 

In general, you may use outputs from generative AI features commercially. However, if Adobe designates in the product or elsewhere that a beta version of a generative AI feature cannot be used commercially, then the generated outputs from that beta feature are for personal use only and cannot be used commercially.

 

9.  Additional Content Sources

 

The output from our generative AI features may include non-generative content (such as Adobe Stock assets) that is subject to the terms of your agreement with Adobe. This non-generative content will be noted in the user interface or related documentation.

10. More Information

 

We may take action on your Adobe account if we discover content or behaviour that violates these Guidelines. For more information about what you can and can’t do while using Adobe’s generative AI features, please refer to your agreement with Adobe.