What is contrast in art and how to use it in your design?

Using contrast to create impact.

Any project which requires visual flare can benefit from using artistic contrast. You may have already dipped into other artistic styles such as art deco or abstract art to bring impact to your creations. However, using Adobe Express’ tools, you can create instant impact in any style, using these techniques.

Contrast in art can draw the eye of the audience in whichever direction you wish. Important information can be made bolder. Creative designs can stand out from the crowd. Concepts can be reframed through a simple change in the artist’s composition. Ultimately, when two things that oppose one another sit side-by-side, it's sure to make an impact.

Size scales on your posters

Are you unsure about how to change up your poster designs to stop them from becoming a jumbled array of information and images? Scaling the size of your text and visual aids is an easy way to bring order to your design.

Clashing colours on your business cards

Everyone has a business card these days and a good logo isn’t enough anymore to stand out. Rather than a basic black or white background, use a colour that clashes against your text and logo. That contrast might be bold but by using the Adobe Express’ business card templates, you’ll be able to get the balance just right.

Lighting your presentations

Presentations often look similar. Everyone has begun to adapt the same formula, with a variety of animations and wacky font stylings attempting to make the presentation more visually interesting. Lighting is an effective and subtle way to bring the rules of contrast in art to your presentation templates. Playing with shadows, adding artificial light sources and differentiating the lighting styles of each slide are all unique ways to apply these tools.