Explore the benefits of Experience Manager Sites.

We have raised the bar on what a CMS can do; Experience Manager Sites lets you address the core challenges of managing your digital properties.

Before and after versions of a soda website updated for a higher Google Lighthouse scores

Increase the discoverability, traffic, and conversion of your site.

Improved load times and responsiveness boost search rankings, traffic, and conversion. Experience Manager Sites is the only CMS on the market with out-of-the-box capabilities to achieve maximum performance.

  • Dramatically improve Core Web Vitals and Google Lighthouse scores.
  • Rank higher in SEO.
  • Deliver pages faster to reduce bounce rates and keep your customers engaged.

Adobe Experience Manager Sites Use Cases

Build a global site

Streamline and scale content creation and management across teams and channels with easy-to-use tools.

Optimize conversion

Boost website performance with easy-to-use tools that give marketers instant insights for better engagement.

Reuse content

Let teams use and quickly repurpose brand-approved content for different audiences across channels.

Create personalized experiences

Leverage marketer-friendly tools to create and deliver tailored experiences for every customer.

Immersive experiences heightened with AI.

Adobe GenAI for Experience Manager Sites enables brands to create high performance experiences with both copy and image generation all within the editing interface. With generative AI, you can autonomously create content that is:

  • Brand aware – Create content that incorporates brand tone of voice, style guidelines, and other specific requirements.
  • Personalized by audience – Leverage granular content performance insights to tailor content for any persona across all channels.
  • Region specific – Go beyond translation and adapt your content based on regional preferences and behavior patterns.
  • Continually optimized – Run experiments to determine which variations perform best and use insights to improve future AI-generated content.
Travel website using AI to adjust copy tone to be more neutral

Helping global brands drive business impact with personalization.

IBM customer story
Created pages 96 times faster.
Hanes customer story
Improved page load time by 400%.
Kyndryl customer story
Built and launched a new site in only 8 weeks.

Learn more about Experience Manager Sites.

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Unlock more with Adobe integrations.

Connect Adobe products to create experiences that are right on time and just right for your customers.

Experience Manager Sites + Adobe Experience Manager Assets

Update assets and digital content everywhere automatically, saving developers and marketers time.

Learn more

Experience Manager Sites + Adobe Commerce

Create immersive shopping experiences by enriching product pages with content and manage both content and commerce with a single integrated system.

Learn more

Experience Manager Sites + Adobe Analytics

Fuel content with real-time, omnichannel insights to optimize faster and make each customer interaction relevant.

Learn more

FAQs

What is content personalization?
Content Personalization is a marketing strategy that uses data about consumers to individualize their experiences when they interact with your brand. It helps brand meet their customers' needs and drive engagement and sales.
What does Adobe Experience Manager Content Services do?

Adobe Experience Manager Content Services leverages traditional Experience Manager Pages to compose headless REST API endpoints and Experience Manager Components to define or reference the content to expose on these endpoints.

Experience Manager Content Services allows the same content abstractions used for authoring web pages in AEM Sites to define the content and schemas of these HTTP APIs. The use of Experience Manager Pages and Experience Manager Components empowers marketers to quickly compose and update flexible JSON APIs to power any application.

What is a headless CMS?
A headless CMS is a content management system (CMS) that lets you take content from the CMS and deliver it to any front end using any framework of choice. It separates content from the presentation layer (the head), creating blocks of content that can be delivered in a channel-neutral format to power any channel or experience. This means you can create content once and reuse it everywhere.
What does Adobe Experience Manager Sites Content as a Service include?
Content as a Service lets you use any of content in Experience Manager and deliver it to any channel. You can set the content for delivery to different types of devices with just a few keystrokes. And your developers don’t need deep knowledge of the Experience Manager repository structure.
What is a Customer Experience (CX)?
Customer experience (CX) is the overall perception a customer has of their interactions with a company or brand across all touchpoints and channels — before, during, and after a purchase or engagement. A positive customer experience can lead to increased loyalty, repeat business, and positive word-of-mouth referrals or recommendations.